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McDonald’s received the Grand Prix, the evening’s best marketing campaign award, for its “Phase into McDonald’s” system, which tapped enthusiast-pushed vogue to co-produce a new clothing brand name with Gen Z-favored shoe manufacturer copyright.
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Situation Examine: The results of McDonald's Children's Day campaign in China may be attributed to the power of super followers, a highly effective collaboration with Mr Doodle, along with the development of a minimal-version product that managed to pique collective interest.
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